Finance Monthly Taxation Awards 2023 Singapore 63 www.finance-monthly.com About Ruby Tan Ruby graduated from the Nanyang Technological University with a Bachelor of Accountancy and is a member of the Institute of Singapore Chartered Accountants. She holds the designation of an Accredited Tax Advisor (ATA) for both Income Tax and GST of the Singapore Chartered Tax Professionals Limited (SCTP). Ruby has over 20 years of tax experience where a significant part was spent in the tax practice of the largest international mid-tier firm in Singapore as tax director where she provided corporate and individual tax advisory and compliance services. The clients she served included listed, multinational and local companies in various industries such as manufacturing, trading, food and beverage, hospitality, etc. Ruby is our tax director and heads the tax practice of the firm. About Heng Lee Seng LLP We are a medium-sized firm of Chartered Accountants (CA) in practice for nearly 50 years. We are dedicated to looking after the needs of multinational corporations and high growth small and medium-sized businesses and individual taxpayers. We offer a full range of auditing, accountancy, taxation, corporate secretarial and business advisory services and give a service which is professional, personalised, friendly and value-formoney. The firm was established in 1974 by Mr Heng Lee Seng. The partners are registered with the Accounting & Corporate Regulatory Authority (ACRA) and are practising members of the Institute of Singapore Chartered Accountants (ISCA). All of them and most of our staff are bilingual in English and Mandarin. Our emphasis on personal attention is reflected in our client relationships. Heng Lee Seng LLP’s goal is to provide the best possible service, carefully tailored to the client’s needs. Our Mission The firm’s mission is to provide quality professional auditing, accounting, taxation, corporate secretarial, management consultancy and other related services to companies, organisations and individuals. With our resources we are best placed to add value in our services to clients at a reasonable cost. Our assurance and other services go beyond merely meeting statutory requirements. We help our clients perform better. We listen to their needs, think about the business implications and tailor our approach accordingly. We hold to our reputation as a professional services firm that stands ahead of its competitors in tooling up for the future. Our audits not only comply with applicable auditing standards but also add value to our clients by enhancing profit improvement. We are committed to: • Identifying and meeting the needs of our clients • Ascertaining and exceeding client expectations • Treating the client’s business like our own • Providing timely and efficient services • Being helpful, friendly and approachable in all our dealings • Exploiting up to date technology for benefit of our clients • Maintaining the highest ethical standards in all our professional engagements • Initiating, not merely responding, to client’s questions Tax Director Heng Lee Seng LLP Ruby Tan
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