Finance Monthly M&A Awards 2018 - Winners Edition

ABOUT COLIN MCDONOUGH Colin McDonough is a digital marketing strategist who helps clients define their needs then develops strategies and tactics that improve marketing campaign performance and ROI. He helps clients build online awareness about their brands, services and products; reach their customers in a personal way by targeting them along their customer journey from initial contact through acquisition and beyond; and exceed their customers’ or referral partners’ experiences through ongoing online engagement. He is skilled at culling through the myriad of digital platforms and social media channels, leveraging only those that improve marketing and sales efficiency, strengthen competitive advantages and drive revenue growth. Areas of expertise include: • Evaluating, Designing, Executing and Maintaining Multi-Touch Digital Marketing Campaigns • Social Media Strategy • Website Development/Optimization • Digital Advertising • Marketing Automation Implementation Colin is a member of the Commercial Finance Association, International Factoring Association, New York Institute of Credit and Turnaround Management Association (TMA). He serves on the NextGen Membership Committee for TMA Global. Colin earned his Bachelor of Business Administration Degree, Marketing from Temple University. FIRM PROFILE 50 Words was founded to help businesses of all sizes and in all stages of business life cycles avoid making unnecessary communications mistakes – a costly waste of time and resources. We believe marketing and public relations plan development, execution, and measurement can be made simple for business owners—once they have the right resources in place. In two words, that’s us. SERVICES We’re experienced. We’ve been helping clients across the country fuel their marketing and communications programs for more than 25 years with positive results all around – building brand strength, solidifying customer bases, and boosting bottom lines. We’re flexible. Clients hire us for short-term projects or on a monthly retainer basis for more comprehensive work. Think of our services as plug and play – ready to plug into your marketing and communications plans wherever you need us. We’re cost-effective. Employing a full-time staff is expensive. We provide the skills of entire marketing, communication and public relations departments – from Chief Marketing Officer to Event Planner to Content Developer, all with maximum ROI. Take a look at all we do: Marketing No matter your goal – establishing your brand, increasing market share, launching a new product – we have the strategy, tools and proactive approach to get you there. Public Relations With more media to manage than ever before, managing your reputation is more important than ever. Depend on our expertise to help your voice be heard. Crisis Communications When crisis hits, you don’t have time to guess at strategies. Rely on our expertise in planning, crisis management, media response, public affairs, and in the best case, crisis prevention. Digital Marketing Digital marketing has opened up a whole new battleground for customer attention and loyalty. The same old strategies will not serve you well. Building and promoting a brand, product or service online involves more than developing a website or having a token social media presence. Social Media Social media gives your brand a perfect opportunity to engage your audience in a personal way. Rely on our expertise to select the right channels, give your brand a wider reach and let customers you didn’t know exist find you. Interim Management The marketing function is ever-expanding but your resources aren’t. Owners, board members, sponsors, and the full-time executive team need to have the right talent in place to get the job done. Strategic Planning Adviser of the Year Colin McDonough Digital Director of 50 Words Website: www.50words.com USA www.finance-monthly.com Finance Monthly M&A Awards 2018 54